venessofcompetition.throughanalysisofintelligenceinformation.decision-makinginformationontheorganizationoffar-reachingsignificanceoftheinformation. analysisofcompetitiveintelligencetohelpmanagersrivals,suppliersandtheenvironment,canreducetherisk.competitiveintelligencetoenablemanagerstopredictchangesinbusinessrelationships,marketopportunities,toresistthethreatoftheopponent'sstrategyprediction,thediscoveryofneworpotentialcompetitors,thesuccessorfailureofotherstolearnfromtheexperience,insightintothecompany'simpactontechnologytrends,andunderstandingofgovernmentpoliciesontheimpactofcompetition,planningasuccessfulmarketingplan.competitiveintelligencehasbecometheorganization'slong-termstrategicasset. [editthisparagraph]competitiveintelligenceanalysis ●swotanalysis fiberhomehuntingappointedaseniorconsultantthatswotanalysisisthemostbasicofcompetitiveintelligence,effectiveandconciseanalysis,competitiveintelligencestaffmustmasterthemethod. whethertheenterpriseitselforonthecompetitoranalysis,swotanalysiscanbemoreobjectivearealityshowcompetition;onthisbasis,theguidanceofenterprisecompetitivestrategyformulation,implementationandtesting;andtheoveralltrendlearnabouttheonlyconducivetotheuseofavarietyofotheranalyticalmethodsandenterpriseofthecompetitorsthemselvesbetteranalysisandplanning. ●benchmarking weliveinaneraofrapiddevelopmentoftheglobaleconomyera,allkindsofnewknowledge,newtechnologieshaveemergedwitheachpassingday,byleapsandbounds.thesurvivalofthefittest,survivalofthefittestintensifiedmarketcompetition,informationonthefutureanddestinyofenterprisesplayadecisiveroleinmoreandmore.withoutexception,alltypesofenterprisestothemarketbyanenterprisedependsonthesurvivalanddevelopmentoftheirstrategicdecision-making,productquality,management,cost,marketingtoolissuperiortocompetitors.thiswillforceenterprisestocompetemustpayattentiontothesurroundingenvironment,thefullrangeofmarketandcompetitorintelligence.effortstoidentifytheshortcomingsandweaknessesoftheirown,tokeepthecompetitorsinsideandoutsidetheindustryorenterprise-classlearning,inordertoshakeofftheirowndisadvantagedtocatchup.soastoensuremarketcompetitioninafavorablepositiontowinthefightforandmaintaintheircompetitiveedge.benchmarkinganditissuchahelpenterprisesaroundtheimportanceofshoppingmallsandeffectivecompetitiveintelligenceanalysis. benchmarkingmeanstoestablishagoodbusinesstoadvancetheirowngoalsanddirectioninordertocontinuetomoveclosertothemostadvancedenterprises,andultimatelytobusinesssuccess. patentanalysis● competitiveintelligencepatentisthemostimportantsourceofinformation,itnaturallybecameapatentanalysisofcompetitiveintelligenceanalysisaspartoftheinformation.withtheintensificationofglobalcompetition,increasinglystrictintellectualpropertyprotection,tracking,research,analysisofcompetitor'spatentedinvention,wasbeyondthecompetitorshavebecomeanimportantmeansofsuperiority. ●financialstatementanalysis financialanalysisiscollectedthroughvariousmethodsofstudyofthefinancialstatements,ananalysisofitsoperation,financingandinvestmentdirectionofthechannelsofinformation.thecollectionoffinancialinformationhaveacertaindegreeofdifficulty,buttherearealsosomeuniqueapproaches,suchasgovernmentdepartments,industryassociations,marketresearchfirm,allkindsofliterature,alistedcompanyannualreportsandinterimreportsandpressreports.althoughtheuseoffinancialanalysistotheoperationofourcompetitors,aswellasitsdirectionofcapitalflowsandthenumberofeffectivefollow-up ●wargame ●strategicalliance ●analysisofdecision-makers(managementanalysis) ●analysisofcorporatemissionstatements ●analysisofcompetitorwords expertspredict● ●macro-environmentalanalysis(pestanalysis) pestanalysis:thatis,fromthepolitical(legal),economicandsocio-culturalpointofviewofenvironmentalchangeontheimpactoftheenterprise: withtheeconomic,social,scienceandtechnology,suchastherapiddevelopmentofmanyaspects,especiallytheglobalizationoftheworldeconomy,theaccelerationoftheintegrationprocess,globalinformationnetworksandthediversificationofconsumerdemand,businessenvironmentmoreopenandinstability.thischangealmostallenterpriseshavehadaprofoundimpact.forthisreason,environmentalanalysishasbecomeanincreasinglyimportantbusinessfunctions. ●fiveforcesmodel fiveforcesmodelofmichaelporterisaprofessoratharvard'sfamousbook"competitivestrategy",thepaperpresentsastructuredanalysisoftheenvironment thecompetitivenessofexistingenterprises:industrycompetitors,theextentofthebalanced,growthrate,theproportionoffixedcosts,theindustry'sproductsorservices,thedegreeofdifference,fromthebarriersandsoon,determinedthatacompetitiveindustryextent.itisclearthattheenvironmentisthemostdangerousbarrierstoentry,theexistenceofalternativesuppliersorbuyersfromcontrol,theindustry'scompetitiveindustrialenvironment ●analysisofthecorecompetitiveness corecompetenceofthecorporationistheproviderofenterprisecompetitivenessandcompetitiveadvantagebasedonvarioustechnologies,skillsand << 上一页 [21] [22] [23] [24] [25] [26] [27] [28] [29] [30] ... 下一页 >>
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