authoritiestoconsidertheexternalfactors,itandthemarketcompetitionrelativetointernalfactorstogetherconstituteastructureofenterprisesinmarketcompetition. theseexternalfactorsinclude:thepolitical,economic,scientific,technical,military,legal,socio-cultural,market,distributionandcomposition,consumers,competitors,suppliersandintermediaries. (2)thecharacteristicsofthecompetitiveenvironment thecompetitiveenvironmentisaplacetocompete,ithas: objectivity dynamic systemic notcontrollable (3)thecompetitiveenvironmentoftheinformationstructure timeandspaceenvironmentalinformation emotionalenvironmentalinformation elementsofenvironmentalinformation (4)internalandexternalstructureofthecompetitiveenvironment thisisadivision-centricbusinessapproach,thismethodwillbedividedintocompetitivebusinessenvironment,thestructureoftheexternalcompetitiveenvironmentandthecompetitiveenvironmentoftheenterprise.internalenvironmentalinformationfrominternalresourcesofinformationandinformationelementsofinternalcapacity. internalresources,includinghuman,financial,equipment,materialandinformationonmarkets,notonlywithformcontaininginvisibleresourcesresources. internalcapacityofinformation,includingbusinessplanning,organization,management,personnel,cultureandsoon. 2,competitorintelligenceresearch enterpriseanditsvariousactsofcompetitorsisthefocusofcloseattentionistomonitorthecompetitiveenvironmentofenterprisesengagedinthecoreoftheintelligencesurroundingtherivalcompetitiveintelligenceresearchisthecorecontentofthestudy. competitoranalysisprocedures competitorstoidentifyandconfirm competitorstoidentifyanddeterminetheobjectivesandassumptions identifyanddeterminethestrategyofcompetitors toassessthestrengthofcompetitors forecastforthereactionofcompetitors competitorschoosetoattackorevade 3,competitiveintelligenceresearchstrategy ineconomicactivities,competitivestrategyonthedevelopmentofenterprisestowardsthechoiceofwheredecision-making,thecoreissueistodeterminethecompetitivenessoftheirowngoalsandobjectivestoguidetheenterprisestowininthecompetition.competitivetacticsishowtheimplementationofcorporatestrategyonthespecificimplementationofthedecision-making,thecoreoftheproblemisworkedouttocapturemarketopportunities,makethemostofitscompetitiveadvantageandplanaseriesofmeasures,andultimatelywonthecompetitioninthemarket. competitivestrategicintelligenceonthemainelements: (1)inaparticularenvironmentandcompetitoranalysis,enterprisescanenterorchangetheoriginalregions,industriesandsectors?whatarethecriteriatoenter? (2)intheenterprisestrengthoftheexistingresourcesonthebasisofthechangeinthestrategicpositioningprocess? (3)strategy-makingprocessinwhichstrategytochoose? (4)choiceofstrategyinbusinessandlookforwardtotheimplementationofthestrategyiswhat? (5)competitivestrategyintheprocessofimplementationrequirefurthermonitoringoftheenvironmentandthefactorswhichcompetitors? (6)theimpactofstrategicchoiceanddecision-makingwhatarethekeyelementsoftheintelligence? [editthisparagraph]competitiveintelligenceandanti-competitiveintelligence changesinthecompetitiveenvironmentofenterprises,theemergenceofnewtechnologies,businessdemandforself-developmentofcompetitiontheoryandgametheoryaretodeepenthestudyofcompetitiveintelligenceandanti-competitiveintelligencegeneratedthenecessaryconditionsforintegration. competitiveintelligenceandanti-competitiveintegrationofthemeaningofintelligenceismainlydueto: (1)trackandtimelydetectionofpotentialcompetitioninthemarketcrisisandthemajorissuesthatmayarise,andreal-timeearlywarning.integratedenterprisecompetitiveintelligencesystemsensingtheexternalenvironmentcanchangeandthedynamicsofcompetition,butalsomaybeawareoftheirownshortcomingsandproblemsthatexisttohelpenterprisestimelyinsightintopolitical,economic,social,market,competitionopponents,theenterprise'sownchanges,andthesechangesmayconstituteathreattobusinessesandopportunities; (2)inordertomaintainthecorecompetitivenessofenterprisestoprovidefastandreliablesupportforcompetitiveintelligence.u.s.economistprahalad(ckprahalad)andhamel(g.hamel)in1990proposedthetheorythatthecorecompetitiveness,theshortterm,thecompany'sproductsqualityandperformancedeterminesthecompetitivenessofcompaniesbutinthelongrun,playadecisiveroleistocreateandenhancethecompany'scorecompetitiveness.integratedenterpriseinformationsystemtoimprovetheeffectiveuseofinformationcapacityofthescreeningandatthesametimecaneffectivelypreventtheleakageoftheircoreinformationisthecorecompetitivenessofenterprisestoenhancetheprotectionofthepowerful.donotunderstandthecompetitors,thecompetitiveenvironment,theprotectionoftheirownsituationandintelligenceisusually"aflashinthepan,"therootcauses; (3)tosupportthebusinessleadersatalllevelstocarryoutrapidandaccuratedecision-making.informationflowisanimportantfeatureofaknowledge-basedeconomyisthefoundationfortheexistenceofamodernenterprise.offensiveanddefensiveinformationarepreparedbymo << 上一页 [21] [22] [23] [24] [25] [26] [27] [28] [29] [30] ... 下一页 >>
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