telligence fromatod,dense,values,andaccesstothedifficultyofdiscretereduced. accordingtointelligencesourcesofinformationcontent 1.newspapersandprofessionalmagazines 2.tradeassociationpublications 3.industryresearchreport 4.thegovernmentmadepublicthemanagementoffiles(suchasindustrialandcommercialenterprisesregisteredacircularperformancereportsoflistedcompanies,patents,industrialstandards,etc.) 5.governmentpublications(suchasstatisticsonalltypesofgovernmentworkreport,whitepaper,etc.) 6.database 7.businessdirectory 8.productsamples,brochures 9.creditreport 10.recruitmentreport 11.enterprises,internally,ofthefunctionsofthedepartment'sstaff 12.dealer 13.suppliers 14.industryconference 15.industrycompetentauthorities 16.exhibition 17.guest 18.competitors 19.reverseengineering 20.professionaladvisorybodytoinvestigate dividedbythecarrierandtheformofaccesstoinformationsourcesandintelligencemethods accesstoinformation electronicinformationsources internalinformationsources third-partysourcesofinformation(networks) verbalandphysicalinformation(includingexhibitioninformationsources) ad [editthisparagraph]competitorintelligenceinformationsourcesandaccessmethods (a)ontheaccesstoinformation shouldbegoodatpublicinformationfoundcluestofind"theweaksignalarisingfromasenseofdirection.""95%ofintelligenceinformationfromthepublic,4%fromthesemi-publicinformation,only1%orlessfromtheconfidentialinformation."theoryistosay,butinoursourcesofinformationfromthepublicaccesstoinformationisverylimited.sincetheciisbasedonanalysisofpublicinformationbasedmainlyontheworkofintelligencegatheringshouldbesensitive,tohavegoodinformationintheopentofindsomeusefulinformation. businessdirectory businessdirectoryinformationsuchasfirmsize,product,production,sales,salesandotherinformationtodeterminethepreliminarycompetitionwillnotonlyhelptounderstandthegeneralsituationoftheirproducts,butalsowithotherinformationsuchasthestatisticalyearbookofthenecessaryprocessingofnewinformationsuchasproductmarketshare,marketcoverage,salesgrowth,marketexpansionrate,distributionofcompetitiveproducts,competitivestructure,andcomparisonofsimilarenterprises. productsamples productsamplesoftheproductmodeltype,technicalspecifications,theprincipleofperformanceandtechnicalparametersofthedetails,butalsowithstructuralplansandphotographs;productspecificationmoredetailedlistofproductsareoftenalsotheworkingprinciple,use,efficiency,structuralfeatures,operation,use,maintenanceandrepairmethods.individualproductbrochuresandproductsamplesstrongvisual,data,andisengagedinplanning,development,sales,foreigntradeprofessionalsunderstandtheproducts,marketconditionshaveanimportantsourceofinformation. productsamplereflectedthecharacteristicsofliteratureinthreerespects: firstofall,thereliabilityofastrong second,productsamplesandmorecompletetechnicalinformation third,thetimelinessandtherelativenovelty compilationofproductsamplescanalsobeawareofthesituationofmanufacturer,theproductwithsimilarproducts,comparedtheadvantagesanddisadvantages,sothattheenterprise'stechnologicalstrength,productdevelopmentcapabilitiesandthelevelofsales newspapersandnewspaperclippingson inparticular,theindustrynewspaper,economicinformationnewspaperandlocalnewspapers,istounderstandtheindustry'scompetitionanimportantwindow publishedinthestockofalistedcompanyprofiles,annualreportsoflistedcompanies,industrialenterprisesinthesize/strengthtosort(the"50"or"hundred"salesoroperatingincomeranking),thelistofcompetingproducts(arrangedbycategory,marketsharehigher"brand");expertsonacertainindustryorproductcompetitivenessanalysisofthesituation,suchasthepricewar,towarinmanynewspaperreportsofhotspots,throughthe"comments","phenomenon","hottrack""interview"columns,suchasanalysiscanbeveryusefultounderstandmanyofthecompetitiveinformation patentliterature characteristicsofthepatentliterature:first,detailed;second,awiderange;third,thepatentspecificationisatechnicaldocumentisalegaldocument. competitioninthetransmissionofinformationplaysseveralimportantroles: firstofall,thepatentdocumentsthedevelopmentofnewproductsisanimportantsourceofinformation; secondly,thepatentdocumentoranimportantmeansofmarketcompetition; third,thepatentapplicationtomonitortheactivitiesofcompetitors.thepurposeistopreventthesuccessofrivalpatentapplications,orpre-emptasimilarpatentapplicationsintheopponent; fourth,thepatentprotection; fifth,patentinformation,as"earlywarning"system. annualreportoflistedcompanies annualreportsoflistedcompaniesisaveryusefulsourceofinformationforcompetitiveintelligence,almostcoverallaspectsofcommercialsecrets,astheindustrialcensusdataonthefinancialinformationbusiness-operatingincome,netprofit,totalassets,equity,earningspershare,persharenetassets,numberofshareholders,holdingthenumberofsh << 上一页 [21] [22] [23] [24] [25] [26] [27] [28] [29] [30] ... 下一页 >>
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